Houston we have a problem
Not sure where you’ve landed?
I help bring direction and flow back into focus
Simplifying
the complex
Not everything needs rebuilding, just a better path forward. I’ll align experience with intent, clear the clutter and make every interaction work better for everyone.
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Workflows
that work
It sounds simple... until it’s not.
When logic breaks down, I rebuild
it with clarity and purpose.
Partner with
an Expert
Design isn’t just decoration, it’s structure. Expertise delivers the details that matter and the results that last.
ABOUT
KOOCM* is a Strategic Design Leader and Brand Strategist
Specialising in UX/UI, Product Design, Visual Design, Service & Brand Strategy
I’ve worked with global brands, enterprise systems, startups and everything in between. For over 15 years, I’ve made experience design my world, one that constantly challenges me, inspires me and is exactly where I’m meant to be.
What keeps me here isn’t just how things look, it’s how it works. I’m fascinated by the layers behind a beautiful solution, the insights that shaped it, the constraints that challenged it, the collaboration that unlocked it. The minds behind the outcome are just as inspiring to me as the outcome itself.
Shaping a brand, designing an interface, reimagining a service or untangling a messy system, I’m here to map out the bigger picture, designing the look, feel and function.
The best experiences connect on every level not just one, so admire the visuals but do not skip the thinking that made them work.
Efficiency
Find faster, better ways to communicate.
A well organised meeting or a concise email can often achieve more than hours spent perfecting a presentation.
Focus
Titles like UX/UI, product design, interaction designer, HCD analyst, CX, SD or creative director matter less than the actual work.
Focus on solving the user and business problems with the right tools and methods. Sometimes, a “design tool” is just a productive meeting.
Empathy
Your colleagues have lives outside work. Approach every interaction with kindness and assume best intentions. Not everyday is someones best day.
Clarity
Ensure everyone understands the user and business problem being solved. Success hinges on understanding and educating.
Adaptability
Design tools come and go - Figma, Flash, Dreamweaver...
What remains constant is the importance of effectively communicating with stakeholders, being open to new technology, innovation and what may seem like a crazy idea at the time.
Specialisation
Specialise in your passion and excel at it. You shouldn't have to be a unicorn, it is merely a nice to have.
The push for designers to do it all stems from business misunderstandings and greed to have an agency service provided by one person.
Presence
Claim a space for design at the decision making table. Our work is crucial, and if it could be done without us, it would be. Demand respect and recognition for the value that design brings.
Collaboration
Engineering, design, and product should collaborate daily, even for a quick five minute check in.
Humility
We are all replaceable. Stay humble and grateful for your opportunities.
Work Life Balance
Take your holidays, don’t skip lunch. The business will survive without you for a moment, while you recharge and come back with fresh perspectives, new experiences and motivation.
Transparency
Nurture a culture of transparency and honesty.
When people are left in the dark, they speculate, which is counterproductive.
Networking
Maintain your professional network.
Opportunities to help and be helped are invaluable.
INSIGHTS
I've Gathered Along the Way
